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Beauty Launches, Market Research

Thinking Outside—and Inside—the Carton

Mintel analyst shows how beauty brands are making the most of secondary packaging.

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By: Jamie Matusow

Editor-in-Chief

In packaging, nearly every space is an area for a potential message. A number of brands have realized this, and used these areas to their advantage.
 
Check out Beauty Packaging’s Online Exclusive by Viktorija Gnatoka, Global Packaging Analyst at Mintel for details and examples.

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